Matsushita’s Seven Principles

1. Contribution To Society

We will conduct ourselves at all times in accordance with the Basic Management Objective ,faithfully fulfilling our responsibilities as industrialists in our community in which we operate.

2.Fairness and Honesty

We will be fair and honest in all our business dealings and in our personal conduct. No matter how talented or knowledgeable we may be, without personal integrity we can neither earn the respect of others nor enhance our own self-respect.

3.Cooperation and Team Spirit

We will pool our abilities to accomplish the goals that we share. No matter how much skilled we are, without cooperation and team spirit we will be a company in name only.

4.Untiring Effort for Improvement

We will constantly strive to improve our ability to contribute to society through our business activities. Only through such untiring effort can we fulfill our Basic Management Objective and help to realize lasting peace and prosperity.

5.Courtesy and Humility

We will be cordial and modest, always respecting the rights and needs of others in order to strengthen healthy social relationships and improve the quality of live in our community.

6.Adaptability

We will continually adapt our thinking and behavior to meet the ever-changing conditions around us,taking care to always act in harmony with nature in order to ensure progress and success in our endeavors.

7.Gratitude

We will act out of a sense of gratitude for all the benefits we have received, confident that this attitude will be a source of boundless joy and vitality, enabling us to overcome any obstacles that we encounter.




From The Matsushita Perspective – A Business Philosophy Handbook.